Would be great if you could get one corporate sponsor who wants to go after the student market and sponsor a 5 year Rivalry Series. Similar to the risk that BMO took with TFC at the beginning. This would be smaller scale but similar vision.

Mac vs Guelph
Waterloo vs Laurier
Queen's vs Western

Focus on these 6 schools - they play every year and create a competition as to who can provide a better engagement/experience etc.