As for the rest of the sports, I wonder what it'd take to get Canada to pay attention. Our volleyball teams are as good as or better than NCAA teams. Basketball isn't far off. Our hockey teams are competitive, and those exact same players when wearing a CHL uniform draw a lot of fans. The calibre of USports isn't the reason for the lack of revenue. It is that people just don't care about college sports in Canada (or really anywhere in the world other than the USA).

A good start would be more coverage on TSN and Sportsnet...